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About us

The things that shape us, words that ground us, and people that guide us.

“Charles Atwater Group finds its roots in my varied experiences as a corporate leader, entrepreneur, and retired US Marine Corps officer. Our foundational belief lies in nurturing individuals, fostering resilient teams, and crafting an ecosystem where growth thrives. Our driving force? A steadfast dedication to supporting others in their success journey while also enabling businesses to contribute meaningfully to the betterment of society.”

Dr. Michael Hitchcock, (DSL, MBA)

Founder and CEO, Charles Atwater Group

Our mission, vision

and values

We value strategic thinking and adaptability, recognizing that the business landscape is ever-evolving. Our philosophy centers on continuous learning and staying ahead of the curve. We embrace change as an opportunity for growth and are not afraid to take calculated risks in pursuit of our goals. We believe in the power of diversity, valuing the unique perspectives and experiences that each team member brings. By fostering an inclusive environment, we can unlock the full potential of our workforce and

drive innovation.

Excellence

We strive for excellence in everything we do. We set high standards for ourselves and our teams, continuously challenging the status quo. By embracing a mindset of continuous improvement, we are committed to delivering exceptional quality, exceeding customer expectations, and driving innovation. Excellence is not a one-time achievement; it is a journey of constant learning and growth.

Integrity

We conduct our business with unwavering integrity. Honesty, transparency, and ethical behavior are the cornerstones of our interactions, both internally and externally. We honor our commitments, maintain confidentiality, and act in the best interests of our stakeholders. By fostering a culture of trust and accountability, we build enduring relationships built on integrity.

People-Centric Approach

Our people are our greatest asset. We believe in creating an environment where individuals are valued, respected, and empowered. We invest in their professional and personal development, fostering a culture that promotes collaboration, creativity, and diversity. By recognizing and leveraging the unique strengths of each team member, we unlock their full potential, driving individual and collective success.

Strategic Thinking

Strategy is the compass that guides our actions. We approach challenges and opportunities with a strategic mindset, analyzing data, and making informed decisions. We continuously scan the business landscape, anticipate trends, and adapt to change proactively. Our strategy is not just a document but a dynamic roadmap that aligns our goals, resources, and actions. We value strategic thinking and adaptability, recognizing that the business landscape is ever-evolving. Our philosophy centers on continuous learning and staying ahead of the curve. We embrace change as an opportunity for growth and are not afraid to take calculated risks in pursuit of our goals. We believe in the power of diversity, valuing the unique perspectives and experiences that each team member brings. By fostering an inclusive environment, we can unlock the full potential of our workforce and drive innovation.

Leadership Excellence

Leadership is not limited to a title; it is a responsibility we embrace at all levels of our organization. We cultivate leaders who inspire, motivate, and empower others to achieve greatness. Our leaders lead by example, demonstrating integrity, empathy, and a commitment to personal and professional growth. They foster a culture of collaboration, open communication, and shared purpose.

Agility and Adaptability

In a rapidly changing world, agility and adaptability are essential. We embrace a mindset of flexibility, readily adjusting our strategies, processes, and structures to meet evolving market dynamics. We encourage innovation, experimentation, and calculated risk-taking, recognizing that adaptation is the key to long-term success.

Social Responsibility

We are committed to making a positive impact on society and the environment. We actively contribute to the communities we operate in, champion sustainable practices, and promote diversity, equity, and inclusion. By embracing our social responsibility, we strive to create a better future for generations to come. We prioritize ethical practices and social responsibility. We strive to make a positive impact on society and the environment through our actions and business operations. We aim to build long-term relationships with our stakeholders, ensuring mutual trust and shared success. We believe that by prioritizing the well-being of our employees, customers, and communities, we can create a sustainable and prosperous future.

Dr. Michael Hitchcock, (DSL, MBA)

Founder and CEO,

Charles Atwater Group

Our founder

Dr. Michael Hitchcock is the President and founder of Charles Atwater Group, L.L.C. He is a certified executive coach with over 30 years of leadership, sales, and business development experience. Michael has worked for the last decade and a half to provide corporate growth strategies to small businesses operating within the U.S. defense sector. Michael’s experience in the defense sector began long before his career in professional consulting. He is a retired United States Marine Corps Infantry Officer and combat veteran, serving in Operations Desert Shield and Storm. After retiring from the Marine Corps in 2008, Michael worked as a military analyst for Booz Allen Hamilton, providing analytical support to the former United States Joint Forces Command’s Joint Experimentation Directorate. After transitioning from Booz Allen Hamilton, he formed Charles Atwater Group, L.L.C., to assist small and medium-sized businesses navigate the complexities of finding and winning federal government contracts. As an internal consultant for a small defense contractor, Michael turned around declining sales to reposition the company for success by capturing and winning over several million dollars in defense contracts in less than 18 months. Additionally, he has served as the Chief Operating Officer for a small technology firm whose primary customer supported Defense Information Systems Agency (DISA), where he was responsible for corporate growth and operations management. Michael’s coaching has focused on leadership development and assisting military members in transitioning into corporate leadership positions. Michael holds a Doctorate in Strategic Leadership from Regent University, an M.B.A. from the University of Phoenix, and a B.S. in Economics from Western Michigan University.

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